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As Appalus’s first Chief Technology Officer, Ashfaq drives the company’s technology strategy, fosters IT expertise, and explores opportunities to leverage partner technologies for innovation and growth. He leads the global technology division—including infrastructure, product engineering, and architecture—ensuring teams worldwide have the tools and expertise to deliver transformative solutions.

With 20 years of experience in the architecture domain, Ashfaq has a proven track record of driving business growth through technology. Before joining Appalus, he held leadership roles at Merkle Australia, Deloitte, IBM, and News Corp, where he spearheaded initiatives in CRM, integration, and architecture. His deep expertise in Salesforce architecture, multi-cloud strategies, and integration methodologies ensures that Appalus’s technology roadmap aligns seamlessly with its long-term goals.

Passionate about innovation and emerging technologies, Ashfaq fosters a culture of collaboration and excellence. Under his leadership, Appalus continues to push boundaries, delivering forward-thinking solutions that create meaningful impact.